Senior Marketing Specialist

Job Number: 45454

Employment Type: Full Time Associate

Position Title: CEL Sr. Marketing Specialist

External Description:

At Cella, we strive to deliver a memorable service experience with every touchpoint and have been recognized for multiple consecutive years by making our customers promoters of our business. As the Sr. Marketing Specialist you will support the development and coordination of marketing programs, collateral, social media, reports, SEO/SEM, website, job ads, events and reputation management sites.

 Job Function/Responsibilities:

• Assist in the execution of marketing programs including thought leadership, advertising, sponsorships, email, social media, review sites, sales tools, blog posts, job boards and lead generation.
• Working with the Director of Digital Marketing, create and execute paid search optimization strategies across digital platforms.
• Maintain consultative knowledge of current digital media best practices, concepts, trends and industry developments.
• Monitor organic performance and conduct performance analysis through Google Analytics and Google Search Console and Google Tag Manager.
• Grow and improve SEM channel efficiencies to maximize ROI and meet business goals and objectives.
• Research marketing and media opportunities for new and existing geographies.
• Be solutions-oriented and results-focused; Hold yourself and others accountable for solving problems, completing tasks and realizing results.
• Feed the culture of encouragement, positivity and optimism.
• Exercise mature judgment and discretion in matters of significance.
• Promote respect, inclusion and diversity; Capitalize on the expertise of your colleagues to produce the best results; Continuously give your best efforts.
• Document & maintain detailed SOPs to promote cross-training, facilitate knowledge sharing and ensure successful coverage during time off.
• Be an enthusiastic learner – improve your personal knowledge and skills in advancement of company objectives; Have awareness of external factors impacting our business.

Skills & Knowledge Preferred:

• Experience with Google Analytics, Google Tag Manager and Google Search Console
• Experience executing and optimizing paid media campaigns
• A functional understanding of HTML and CSS.
• A deep understanding of mobile strategy and how it relates to SEM.
• A background in creating reports showing web analytics data and site evaluations.
• An up to date, working knowledge of current, past, and projected trends in the SEM industry.
• Experience with A/B testing and/or multivariant testing.
• Familiarity with the best tools in the trade.

Education & Experience Preferred:

• Bachelor’s degree required, preferably in business or marketing.
• 3+ years of professional-level experience required in marketing and SEM within an external or in-house agency.
• Portfolio desired but not required.
• Proven proficiency in MS Office (including Word, Excel and PowerPoint) and Adobe Acrobat on a MAC operating system

What’s in it for you:

• Largest global staffing leader
• Competitive salary + bonus
• Excellent benefits package - medical, dental, vision
• Generous PTO policy earned from day one
• Education and professional development
• Rapid career growth
• Retirement savings and security
• Employee stock purchase plan
• Paid parental leave
• Short and long term disability
• Employee assistance program and health advocacy
• Health and dependent care flexible spending account
• Metlife auto and home insurance
• Metlife legal plan
• Referral reward program
• Exclusive discounts and programs with dozens of nationwide vendors and retailers

For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations.  Ask your Randstad representative for more information.

At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2022 DiversityInc Top 50 company, a Human Rights Campaign 2022 Best Places to Work for LGBTQ+ Equality, a Military Friendly company for Veterans, Military Spouses & Suppliers, and a 2022 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know. 

The base salary range for this position is $74,195 - $105,700.

At Randstad, we know employees that are cared for holistically have the confidence to bring their fullest potential to work, so we make investments in our people.

Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate’s total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.

In addition, Randstad offers rich learning & development opportunities, a 401(k) plan, a stock purchase plan, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on overall wellbeing with our award-winning wellness program, 18 days of PTO in your first year, + 1 paid volunteer day and 9 holidays, and offers discounts on everything from cell phone plans to car purchases.

 

 

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Location_formattedLocationLong: United States, US