Covid-19 Response:

Randstad is offering virtual interviews and remote onboarding as we work to open up our local offices safely. In locations where onsite work is currently required, we’ve established safety protocols and controls that meet the guidelines set by the CDC, OSHA and local health authorities.

about randstad
Randstad is the world's largest HR services provider and is driven to become the world's most valued 'working life partner', supporting as many people as possible in realizing their true potential throughout their working life. We provide companies with the high quality, diverse, and agile workforces they need while helping people get rewarding jobs and stay relevant in the ever-changing world of work. In 2021, we helped more than two million people find a job that is right for them, advised 235,000 clients on their HR needs, from talent acquisition to total workforce management, and delivered training to over 450,000 people. We use data and technology to provide the right advice at the right moment at scale, while our consultants across almost 5,000 locations in 38 markets give talent and clients personal, dedicated human attention. It is this combination of Tech and Touch that makes our offer unique. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. In 2021, Randstad had on average 39,530 corporate employees and generated revenue of € 24.6 billion. Randstad N.V. is listed on the NYSE Euronext (symbol: RAND.AS). For more information, see www.randstad.com.

Find out what it's like to walk a mile in the shoes of a Randstad employee.

Strategy Media Manager

Location: United States

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Job Number: 44935

Employment Type: Full Time Associate

Position Title: RSR Campaigns & Attrtn Mgr NAM

External Description:

Strategy attraction manager / senior manager

Randstad Sourceright is known across the globe for its reputation and success in strategic talent acquisition, recruitment and talent management solutions.

Department

We are growing as a global talent marketing team with a focus on contributing to the employer branding and media & digital transformation of our company and clients. Our team consists of experienced global marketers, employer branding SMEs, digital and recruitment marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures. We work within a very flexible work environment in which there are clear responsibilities on output but also a lot of room for creativity and innovative ideas. Our final goal is to hire more, hire faster, hire cost-effective.

Key Responsibilities

  • Works with Client Partners to define target audiences, profiles and personae
  • Owns and develop the attraction template on how we present e2e strategies to clients (current and potential) - in strong collaboration with our media team
  • Works with stakeholders, vendors and media team to identify, design and manage omni-channel attraction strategies and campaigns, including pricing in collaboration with media team
  • Support technology improvement to offer seamless experience for talent and increase operational effectiveness of recruitment marketing, media and digital campaigns - reducing overall reliance on job boards and LinkedIn licenses
  • Delivers out of home campaigns 

Key support to the performance team

  • Supports media & performance planning and tech/reporting set up 
  • Helps in making sure data and MI is captured and analysed for media performance and future planning in collaboration with MI and the rest of the teams
  • Assists in visualising and presenting data supporting the whole function
  • Supports media campaigns on our recruitment marketing platforms
  • Constantly supports targeting, reach, reporting and efficiency of campaigns looking for optimizations and savings

Key support to the client partnering and creative team

  • Attraction strategies and proposals informed by data and insights
  • Creation, management and execution of end-to-end strategies in collaboration with the other teams
  • Data analysis of recruitment marketing campaigns and activities with constant improvements and additional activity advices
  • Collaborate strongly with creatives and client partners from the briefing stage to make sure messaging in on point and tailored by channel
  • Work closely with the Talent Marketing Data Team to produce MI, data scorecards and visualisations 

Key Expertise

  • Media and media advertising knowledge including creative strategies 
  • Strong knowledge of targeting and target segmentation 
  • Experience in designing and managing end-to-end campaigns and attraction marketing projects and managing stakeholders
  • A good understanding of out-of-home, radio, billboards and digital channels such as SEA, PPC or Display
  • Strong programme management and campaign optimisation capabilities
  • Understanding of the technical requirements to tracking media
  • Excellent command of English language (written and spoken) and communication skills
  • Ability to create well written and designed proposals and strategies, using the relevant operating systems, e.g Google Suite or Microsoft Office

Qualifications

  • Experience in a similar role ideally within Recruitment Marketing
  • University (Bachelor's) degree and/or relevant certifications and experiences

Competencies

Business acumen; Problem Solving; Attention to Detail; Proactive; Ownership and accountability; Data-driven; Time management and prioritization;  Conceptual thinking; Team player; Able to adapt to the company brand style; Experienced in working in a deadline-oriented environment.


About Randstad Group
Randstad Sourceright sits within the Randstad Group which specializes in solutions in the field of flexible work and human resources services. Our services range from regular temporary staffing and permanent placements to Inhouse, Professionals, Search & Selection, outplacement, and HR Solutions. The Randstad Group is one of the leading HR services providers in the world, with top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Mexico, the Netherlands, Poland, Portugal, Spain, Switzerland, the UK, and the United States, as well as major positions in Australia and Japan. For more information, see www.randstad.com and www.randstadsourceright.com

What’s in it for you:

  • Largest global staffing leader
  • Competitive salary + bonus
  • Excellent benefits package - medical, dental, vision
  • Generous PTO policy earned from day one
  • Education and professional development
  • Rapid career growth
  • Retirement savings and security
  • Employee stock purchase plan
  • Paid parental leave
  • Short and long term disability
  • Employee assistance program and health advocacy
  • Health and dependent care flexible spending account
  • Metlife auto and home insurance
  • Metlife legal plan
  • Referral reward program
  • Exclusive discounts and programs with dozens of nationwide vendors and retailers

For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.

At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2022 DiversityInc Top 50 company, a Human Rights Campaign 2022 Best Places to Work for LGBTQ+ Equality, a Military Friendly company for Veterans, Military Spouses & Suppliers, and a 2022 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.

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Location_formattedLocationLong: United States, US