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Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential by combining the power of today’s technology with our passion for people. We call it Human Forward. In 2019, we helped more than two million candidates find a meaningful job with our 280,000 clients. Furthermore, we trained more than 350,000 people. Randstad is active in 38 markets around the world and has top-three positions in almost half of these. In 2019, Randstad had on average 38,280 corporate employees and generated revenue of € 23.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext (symbol: RAND.AS). For more information, see www.randstad.com.

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Paid Media Marketing Manager

Location: United States

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Job Number: 41308

Employment Type: Full Time Associate

Position Title: Marketing Manager Paid Media

External Description:

Randstad US is seeking an experienced Marketing Manager- B2B Paid Media who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team.  This full-time role will be an integral part of our Growth & Performance marketing team. Working closely with the Senior Director, Digital Marketing to drive the B2B digital marketing strategy for Randstad initiatives in the U.S. This position requires a unique blend of skill sets including B2B marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams. 

Responsible for owning and managing a variety of digital marketing campaigns, from marketing brief through execution, that will drive growth for clients across all of our lines of business. This includes creating and managing campaigns, making optimizations, creative direction and assisting with overall client strategy. The ideal candidate will be an expert in all things paid search and PPC, driving user engagement with a proven track-record of campaign and budget management. Additionally, the B2B Digital Marketing Manager should excel at taking charge in client meetings when discussing paid media initiatives.

Experience

  • 6+ years experience with 4+ years in B2B in digital marketing, campaign development and execution in a fast-paced, high-volume environment
  • Experience with account-based targeting tactics and advanced audience building 
  • Advanced experience with running campaigns in Google Ads (Search, Display, YouTube), DSPs (DV360 – a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.
  • Expert in Google Ads including strategy, campaign build/design, implementation, regular optimization/management, keyword research and analysis
  • Google Ads and Analytics Certifications (Required) 
  •  Experience with client communication required
  •  Both B2B and B2C client experience preferred across awareness, consideration, and action campaign objectives
  • Experience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget from idea concept to execution with internal creative team to deployment in marketplace
  • SEO experience is a bonus

Skills

  • Proactively solve problems, anticipate needs and provide solutions to challenges
  • Highly organized + detail oriented + timeline driven
  • Positive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candor
  • Ability to easily synthesize and communicate performance trends
  • Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building)
  • Proficient with A/B testing of campaign strategies, ads, and landing pages
  • Able to work in a matrix (multi-supervisory) environment; manage one’s time; able to take initial direction, then transition to a more independent work style
  • Ability to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audience
  • Ability to work under pressure, meet deadlines, remain positive and calm, and supportive
  • Strong marketing project management skills are essential

Responsibilities

  • Drive strategy, build, manage, and optimize sizable B2B paid media campaigns across multiple channels, including but not limited to search, display, video, and social
  • Proactively identify opportunities for optimization, insight and expansion, and see through to implementation
  • Build measurement frameworks for campaigns with clear, concise goals + metrics to optimize results
  • Analyze campaign performance and provide actionable insights for client reporting to inform strategy
  •  Provide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insight
  • Perform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growth
  • Develop marketing strategies according to company’s long term development goals
  • Collaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaigns
  •  Assist with new business initiatives through the development of initial strategies, industry research, and overall scope production
  • Oversee weekly trend reporting, pacing and analysis of KPIs from paid search and other campaigns to create clear, actionable insights for internal stakeholders
  • Provide media budget estimates/recommendations where applicable
  • Management of digital agency
  • Stay up to date with the latest industry trends to maintain best practices and educate others 
  • Management and mentorship of junior staff, including marketing coordinator

What’s in it for you:

  • Largest global staffing leader
  • Competitive salary + bonus
  • Excellent benefits package - medical, dental, vision
  • Generous PTO policy earned from day one
  • Education and professional development
  • Rapid career growth
  • Retirement savings and security
  • Employee stock purchase plan
  • Paid parental leave
  • Short and long term disability
  • Employee assistance program and health advocacy
  • Health and dependent care flexible spending account
  • Metlife auto and home insurance
  • Metlife legal plan
  • Referral reward program
  • Exclusive discounts and programs with dozens of nationwide vendors and retailers

At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10  Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.  If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.

For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations.  Ask your Randstad representative for more information.

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Location_formattedLocationLong: United States, US