Covid-19 Response:

Randstad is offering virtual interviews and remote onboarding as we work to open up our local offices safely. In locations where onsite work is currently required, we’ve established safety protocols and controls that meet the guidelines set by the CDC, OSHA and local health authorities.

about randstad
Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential by combining the power of today’s technology with our passion for people. We call it Human Forward. In 2019, we helped more than two million candidates find a meaningful job with our 280,000 clients. Furthermore, we trained more than 350,000 people. Randstad is active in 38 markets around the world and has top-three positions in almost half of these. In 2019, Randstad had on average 38,280 corporate employees and generated revenue of € 23.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext (symbol: RAND.AS). For more information, see

Find out what it's like to walk a mile in the shoes of a Randstad employee.

Campaign & Attraction Manager

Location: United States


Job Number: 39042

Employment Type: Full Time Associate

Position Title: RSR Mgr, Employer Brand& Media

External Description:

Performance & Media planning and operations (region)

Randstad Sourceright is known across the globe for its reputation and success in strategic talent acquisition, recruitment and talent management solutions.



We are growing as a global talent marketing team with a focus on contributing to the employer branding and media & digital transformation of our company and clients. Our team consists of experienced global marketers, employer branding SMEs, digital and recruitment marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures. We work within a very flexible work environment in which there are clear responsibilities on output but also a lot of room for creativity and innovative ideas. Our final goal is to hire more, hire faster, hire cost-effective.

Key Responsibilities

  • Responsible for media & performance planning and tech/reporting set up
  • Run localised media and campaign strategy: leverage and run campaigns with a multichannel approach
  • Turns attraction strategies into operational executed campaigns or projects
  • Plan, manage and monitor recruitment marketing performance campaigns ensuring it is performing
  • Ensuring data and MI is captured and analysed for media performance and future planning in collaboration with MI and the rest of the teams
  • Assist in visualising and presenting data supporting the whole function
  • Responsible for media campaigns on our recruitment marketing platforms
  • Responsible for the planning and optimisation of campaigns including Social Media, SEA and Display
  • Constantly optimise targeting, reach, reporting and efficiency of campaigns looking for optimizations and savings
  • Be ready to present Media performance and ROI to clients, stakeholders and operations teams


Typical outcomes, services and products

  • attraction media and performance strategies and proposals informed by data and insights
  • Creation, management and execution of end-to-end plans in collaboration with the media and digital teams
  • Performance and data analysis of recruitment marketing campaigns and activity
  • Work closely with the Talent Marketing Data Team to produce MI, data scorecards and visualisations


Key Expertise

  • Media, performance and media advertising knowledge
  • Strong knowledge of targeting and target segmentation
  • Experience in designing and managing end-to-end media and performance marketing projects and managing stakeholders
  • A good understanding of SEA, PPC or Display
  • Strong programme management and campaign optimisation capabilities
  • Understanding of the technical requirements to tracking media
  • Excellent command of English language (written and spoken) and communication skills
  • Ability to create well written and designed proposals and strategies, using the relevant operating systems, e.g Google Suite or Microsoft Office



  • 5+ experience in a performance media environment ideally with Recruitment Marketing
  • University (Bachelor's) degree and/or relevant certifications and experiences



Business acumen; Problem Solving; Attention to Detail; Proactive; Ownership and accountability; Data-driven; Time management and prioritization;  Conceptual thinking; Team player; Able to adapt to the company brand style; Experienced in working in a deadline-oriented environment.


About Randstad Group
Randstad Sourceright sits within the Randstad Group which specializes in solutions in the field of flexible work and human resources services. Our services range from regular temporary staffing and permanent placements to Inhouse, Professionals, Search & Selection, outplacement, and HR Solutions. The Randstad Group is one of the leading HR services providers in the world, with top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Mexico, the Netherlands, Poland, Portugal, Spain, Switzerland, the UK, and the United States, as well as major positions in Australia and Japan. For more information, see and


At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!


Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.



Community / Marketing Title: Campaign & Attraction Manager

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Location_formattedLocationLong: United States, US