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Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential by combining the power of today’s technology with our passion for people. We call it Human Forward. In 2019, we helped more than two million candidates find a meaningful job with our 280,000 clients. Furthermore, we trained more than 350,000 people. Randstad is active in 38 markets around the world and has top-three positions in almost half of these. In 2019, Randstad had on average 38,280 corporate employees and generated revenue of € 23.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext (symbol: RAND.AS). For more information, see

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Global Content Manager, Thought Leadership

Location: United States, US


This position is no longer open.

Job Number: 36962

Employment Type: Full Time Associate

Position Title: Globl Content Mgr, Thought Lea

External Description:

Randstad is the #1 HR solutions provider in the world. As Global Content Manager, Thought Leadership, you are responsible for the development and execution of Randstad’s global thought leadership strategy by shaping the content agenda, developing storylines and connecting thought leadership to the business, with the aim of building Randstad’s reputation and public awareness for our main areas of expertise. You will act as ‘Chief Editor’ for Randstad Global and ensure that Randstad speaks with a consistent and compelling voice. We are looking for a strategic thinker with a hands-on mentality who will drive the production and ensure effective distribution and use of thought leadership content across Randstad global as well as the operating companies in the markets where we do business. You will analyze the effectiveness of content and steer on future outcomes. You will also provide operating companies with guidance and support, and work with them to create an active content community where content is effectively and efficiently leveraged.

Duties and Responsibilities

  • Partner with public affairs and public relations colleagues to develop and execute an effective global thought leadership strategy that elevates Randstad's brand reputation and supports commercial objectives
  • Create, maintain and execute a global content calendar
  • Collaborate with colleagues on strategic research agenda and to maintain thought leadership messaging and mindmap, ensuring up-to-date input from across the business
  • Working with the wider corporate affairs team, lead and project manage Randstad research projects from strategy development to execution
  • Oversee writing and production of content, including some hands-on copywriting and editing
  • Manage external agencies for the development of thought leadership content including blog articles, white papers, videos, social media posts and other thought leadership material
  • Collaborate with Randstad operating companies (the countries) to produce and share best practices and content
  • Set and meet key performance metrics related to the use of and engagement with relevant content, including share of voice and online metrics


  • Minimum 4 Year / Bachelors Degree

Work Experience

  • 10+ years work experience in creating, copywriting and editing different content formats
  • Minimum 5 years work experience in a leading content or thought leadership role for a large organization
  • Experience in scaling up a content strategy in a global organization
  • Experience working in an international environment

Knowledge, Skills, and Abilities

  • Strong communication, interpersonal and relationship management skills, with the ability to effectively communicate with all levels of internal and external stakeholders in an international environment
  • Strong ability to collaborate with colleagues with diverse backgrounds and areas of expertise
  • Proficiency in Search Engine Optimization (SEO), Google Analytics, social and digital marketing tactics to drive traffic and engagement
  • Fluent in English, in writing and speech

Interested candidates should send their resume and salary requirements to



Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.





Community / Marketing Title: Global Content Manager, Thought Leadership

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Location_formattedLocationLong: United States, US