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about randstad
Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential by combining the power of today’s technology with our passion for people. We call it Human Forward. In 2019, we helped more than two million candidates find a meaningful job with our 280,000 clients. Furthermore, we trained more than 350,000 people. Randstad is active in 38 markets around the world and has top-three positions in almost half of these. In 2019, Randstad had on average 38,280 corporate employees and generated revenue of € 23.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext (symbol: RAND.AS). For more information, see

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Social Media Manager

Location: United States, US


Job Number: 36396

Employment Type: Full Time Associate

Position Title: Social Media Manager

External Description:

Spherion, a franchise of Randstad, is searching for a Social Media Manager! This is a REMOTE opportunity, now and in the future!

Responsible for creating and implementing national social media campaigns and initiatives for franchise development, job seekers and clients, and providing local market counsel and support to our franchisees. This role adapts purposeful content to each social media platform and target audience, conducts social listening and effective response skills, creates an effective social media push/pull strategy, develops and implements a hashtag strategy, and utilizes equality, diversity and inclusion as a guidepost in all our social media endeavors. This position has cross-functional collaboration with franchise development, candidate recruiting, client development, digital marketing and content marketing team members. There is also engagement and collaboration required with franchisees and their colleagues and the broader Spherion corporate team members. This position requires detailed knowledge of all key social media platforms including TikTok, Instagram, Snapchat, Facebook, LinkedIn, Twitter and YouTube. Knowledge of Nextdoor, Hootsuite, Post Beyond and is a plus.

 Duties & Responsibilities

  • Develop relevant content topics to reach our target audiences
  • Create, curate and manage all published content (images, video, written and audio/podcast)
  • Contribute to planning and management of the quarterly and yearly content calendars
  • Monitor, listen and respond to users in a “social” way while cultivating leads and sales
  • Manage Parent-Child strategies for local social media efforts at scale, especially with Facebook
  • Conduct online advocacy and open a stream for cross-promotions
  • Develop and expand community and influencer outreach efforts
  • Work with the Content Director to oversee the design and social media graphics for all profiles
  • Oversee our social media and online review funnel for building online reviews and reputation; monitor online reviews and respond to each in a timely manner
  • Develop social media KPIs, analyze key metrics and compile reports showing results
  • Analyze campaign performance and translate anecdotal or qualitative data into recommendations for revising social media campaigns to maximize performance
  • Conduct social media audits for national and local franchisee posts
  • Monitor trends in social media tools, applications, channels, design and strategy
  • Identify threats and opportunities in user-generated content surrounding the company; report notable threats to appropriate management
  • Monitor effective benchmarks/best practices for measuring the impact of social media campaigns; analyze, review and report 
  • Develop and deliver presentations and other written and oral communication to inform, educate and propel the adoption of and investment in digital strategies locally by franchisee and nationally for the brand


  • You naturally initiate action and don’t enjoy waiting around to be told what to do next
  • You have several years of hands-on experience managing social media campaigns and initiatives
  • You know the “ins” & “outs” of TikTok, Instagram, Snapchat, Facebook, LinkedIn, Twitter and YouTube
  • You’re able to see the big picture all the way down to the day-to-day details of executing campaigns
  • You demonstrate creativity and documented immersion in social media; please give links to profiles as examples


Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.



Community / Marketing Title: Social Media Manager

Company Profile:

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Location_formattedLocationLong: United States, US