Marketing Business Partner

Job Number: 36344

Workplace Type: On-site

Employment Type: Full Time Associate

Position Title: RSR NAM Marketing Bus Partner

External Description:

Randstad Enterprise Group provides solutions and expertise that help companies position for growth, execute on strategy and improve business agility. The collective experience encompasses all facets of the global talent spectrum, from acquisition of talent to outplacement solutions. Enabled by innovative technologies, key offerings include HR and recruitment solutions, managed services programs (MSP), recruitment process outsourcing (RPO), in-house and professional services, and outplacement and career transition services.

Customer Acceleration Team

Through an intelligence-led, technology-enabled approach, the objective of the Customer Acceleration Team (CAT) is to help define where Randstad needs to play and how to win to create a competitive advantage and drive enterprise customer growth and market share. Working in close partnership with sales, account management and Randstad operating companies, the CAT will create this competitive advantage through differentiated brand and customer value propositions, total talent model design, high performance and the quality of our own talent.

The CAT consists of the following specialized domains including:

• The Intelligence team has the purpose to share proactive insights and services on where to play and how to win.
• The Marketing and Communications team is focused on building the market-leading enterprise brand in the marketplace, and attracting and engaging prospects and existing customers through a targeted account-based marketing approach.
• The Solutions Design and Bids team engages customers with differentiated customer value propositions and talent models that deliver measurable impact.
• The Global Pursuit Operations team is focused on driving sales and account management effectiveness through resourcing strong customer pursuit teams, technology enablement and consistent ways of working.
• The Talent Marketing team is dedicated to creating competitive differentiation by strategically supporting our clients and operations to increase direct hiring effectiveness via employer branding, talent experience and recruitment marketing, including advisory services.
• The Customer Success team is focused on creating a customer centric culture by always putting customer’s goals first, while leveraging deep customer input and feedback to fuel innovation and product concept design to evolve our value propositions and services to meet and exceed our client strategic business goals.

 

purpose of the job

The NAM Marketing Business Partner is responsible for planning, organizing and executing marketing programs that generate new business and advance existing customer opportunities for the sales and account management teams within specific targeted accounts and contacts. They will act as a liaison between marketing, country leadership, account management and sales to develop 1:1 and 1:few tactics designed to penetrate targeted accounts. 

The NAM Business Partner leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics to meet pipeline requirements of account segments.  As such, the North America Business Partner has full responsibility for the development and execution of the marketing plan for Randstad Sourceright Canada, with support from the Senior Director of Marketing, while also being responsible for supporting execution of marketing initiatives for Randstad Sourceright US under the direction of the Senior Director of Marketing.

 

key performance indicators

• development and execution of a defined marketing plan for Canada, with support executing US plans
• revenue generated from ABSM accounts
• # of new contacts generated against the sales target list for NAM
• # of accounts identified/won in the 62%
• # of Marketing Qualified Accounts (MQAs) adding opportunities to the sales pipeline
• # of segmented accounts using Intent Data
• net new contacts added within the same MQA from ABSM campaigns
• # of net new accounts on our site
• accelerate the sales cycle (decrease time to close) and increase contract value 

key stakeholders

• US and Canada executive leaders
• Customer Acceleration Team
• North America Sales Team, including global/Mega Sales
• Account Management Teams

 

responsibilities

Develop and execute marketing and ABSM programs that will drive revenue for North America, including:

• create annual and quarterly marketing plans for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities
• develop and implement targeted marketing strategy to support account-based selling
• interface with sales to determine sales enablement needs, and work with product/solution marketing to develop and execute customer and prospect-facing communications and collateral to aid in the lead nurturing and sales processes
• communicate and educate the sales and delivery teams in NAM regarding new and planned marketing activities including global, regional and local programs
• work with the content and thought leadership team on NAM-specific content requests and events, including completing case study intakes to pass off to content for writing
• track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner
• develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
• responsible for ensuring customer accounts and contacts are properly enrolled and regularly updated in HubSpot campaigns for RSR NAM 
• work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
• monitoring and tracking the performance of campaigns and lead conversions, and passing intelligence along to sales/inside sales
• develop account and contact level insights to enrich ABSM strategies and drive sales opportunities
• coordinate and operationalize the ABSM intelligence and account activity across sales, including tailoring of existing approaches through increased account personalization
• identify new logo opportunities for sales pursuit by using buying signals identified through our ABSM tracking
• track lead flow to ensure timely and appropriate sales follow up on ABSM accounts showing buying signals
• oversee a database of named accounts and contacts
• monitor account engagement metrics and reporting to determine the effectiveness of our ABSM strategy
• work with creative and digital marketing resources to develop and execute campaigns that will grow revenue within our NAM target accounts, as well as win new logos
• identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
• oversee and execute on other North America marketing requests as needed by the Senior Director of Marketing, including but not limited to event management, client and talent landing page management, bids sites, supplier marketing, and more

job requirements

education

• Bachelor's degree in Marketing, Business, or comparable education/experience.

experience

• Minimum of 5-7 year’s experience in a B2B demand generation, ABM, or field marketing role.

knowledge

• Best in class marketing, demand generation, and channel experience with a B2B.
• Proven track record executing innovative and multi-part event and demand generation programs.
• Attention to detail and discipline to follow established policies and processes.
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching and reporting on campaigns using Hubspot and Salesforce is a plus.
• Track record of developing and managing multiple marketing programs simultaneously.
• Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
• Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.

 

There is not location specific for this role

Travel (regional and global) might be required.

 

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.

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Location_formattedLocationLong: United States, US