Email Specialist
Location: United States, US
Notice
Job Number: 35013
Workplace Type: On-site
Employment Type: Full Time Associate
Position Title: Email Specialist
External Description:
Randstad US is looking for an experienced Email Specialist to be part of a growing team focused on the strategic outcome of driving talent, client and prospect interactions that ultimately influence revenue. The specialist will be responsible for the automation and delivery of content across email and text, as defined by the Marketing Automation Manager. This position requires working knowledge of the HubSpot Marketing platform and the ability to learn new technologies including Iterable, Marketo, Salesforce and others.
Job-Specific Responsibilities
- Build emails and automation campaigns to support client and talent sourcing initiatives
- Build lists for audience segmentation based on complex data structures
- Build campaign specific automated workflows in Hubspot
- Maintain and document rules of engagement for clients and talent across a large data set
- Optimize campaigns via database segmentation based on performance
- Provide expertise on user data and segmentation for target audiences
- Build campaign reports by exporting data and utilizing HubSpot custom report builder
- Monitor and maintain domain sender reputation by acting as the steward of data hygiene
- Ability to learn new automation platforms including Iterable, SendGrid and Twilio
Basic Qualifications
- Experience executing large scale campaigns across multiple brands
- Experience with A/B testing
- Bachelor’s Degree
- A minimum of 3 years professional experience on a digital or content marketing team
- Working knowledge of inbound marketing, email marketing, list segmentation, workflows
- Strong excel skills
- Strong spoken and written communication skills
- Experience with HTML/CSS, and HubSpot platforms
- Self-motivated with critical attention to detail and deadlines
- Ability to work independently and as part of a team driving for outcome over output.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.
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Location_formattedLocationLong: United States, US