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Find out what it's like to walk a mile in the shoes of a Randstad employee.

Sr. Manager, Demand Generation

Location: San Jose, California US


This position is no longer open.

Job Number: 32095

Employment Type: Contract

Position Title: Dummy Jobcode for RSR/RPO Talent

External Description:

Randstad RiseSmart is hiring a Senior Manager, Demand Generation to lead our global demand generations efforts. If you are creative, metrics-oriented and geek out on funnel conversion rates, we would love to speak with you!

The Senior Manager, Demand Generation will report to the VP, Marketing. While this role ideally resides at our San Jose, CA headquarters, we are open to offering remote work for the right candidate

What You Will Do

As the Senior Manager of Demand Generation, you will create a strategy that accelerates new business growth by defining, designing and implementing enterprise-grade B2B marketing campaigns targeted at prospective and current customers. You will focus on driving demand and work closely with Sales Enablement, Field Sales, Marketing, and Finance.

  • Define goals and demand generation strategies to build awareness and drive growing inflow of leads
  • Leverage a combination of inbound and outbound vehicles to develop a multi-channel campaign portfolio
  • Manager vendors and programs that generate qualified opportunities to accelerate the pipeline
  • Own the analysis, optimization and reporting of funnel performance from leads to bookings
  • Collaborate with our global business partners to extend demand generation campaigns internationally
  • Expand our tracking dashboard and measure performance against industry benchmarks
  • Identify areas for improvement to increase responsiveness and reduce leakage/friction in the funnel
  • Execute A/B testing and campaign/email nurture optimization
  • Manage demand generation budget and measure performance/ROI
  • Interlock event marketing and social media teams to integrate campaign strategies
  • Develop playbooks and processes to drive best practices throughout the organization

Skills You Will Need

  • Bachelor’s degree, MBA preferred
  • Minimum 8 years demand generation experience
  • Possess Human Capital Management (HCM), career transition, talent mobility or related experience
  • Deep knowledge of the latest tools and innovations in the digital marketing realm
  • Meaningful experience in B2B marketing and knowledge of the most effective methods
  • Demonstrable success in collaborating closely with Sales teams and the ability to interact/influence at all levels
  • Metrics-driven, analytical genius with Excel/pivot table and problem-solving skills
  • Detail-oriented with intellectual curiosity, sense of urgency, and competitive spirit
  • Hands-on experience with Salesforce, Hubspot, Google Analytics; Tableau and Marketo is a plus
  • Excellent writing, verbal, presentation, and influencing skills

About Randstad RiseSmart

At Randstad RiseSmart, our vision is to shape the world of work. We are a leading talent mobility provider and part of Randstad N.V., a €23.8 billion global provider of flexible work and human resources services that helps more than two million candidates find meaningful work every year. Our outplacement, career development, redeployment and contemporary Tech & Touch solutions strengthen employer brands, improve retention and re-engage talent. Every day we enable impacted employees to find fulfilling work, and we give our Fortune 1000 customers the peace of mind that comes from knowing that they are working with a compassionate, contemporary, outcome-driven team. Our innovative technology has helped us grow to become the nation’s fastest growing outplacement provider. Our expert coaching and professional branding teams have successful track records of empowering careers. And, ultimately our results speak for themselves: we have received enormous industry recognition, including Gartner’s “Most Innovative Company,” the “Nation’s Best and Brightest Companies to Work For,” Fortune’s “100 Best Companies for Women,” and Deloitte “Fast 500” – recognized as one of North America’s fastest growing technology companies. To learn more, visit

What's In It For You?

  • Competitive compensation, comprehensive health benefits, 401k (with match!), and stock purchase plan
  • Excellent work environment with an award-winning culture, Best Places to Work, Great Rated, Fortune’s “100 Best Companies for Women,” and check out our Glassdoor Rating of 4.0!
  • Opportunity to grow and contribute to Randstad RiseSmart's continued success in a highly visible role

Randstad RiseSmart is proud to be an equal opportunity employer



Community / Marketing Title: Sr. Manager, Demand Generation

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Location_formattedLocationLong: San Jose, California US