Marketing Content Manager

Our company is growing, and we are in need of an experienced and ambitious Content Marketing Manager that can build and execute a content strategy that’s aligned with prospect and customer needs. Responsibilities will include: build a content strategy, own personas and journeys, determine targeted content needs by audience, draft content, manage the creation and design of the appropriate content, proof and share all content that will support the content strategy. Research and write 25-30% of content and manage production of balance via freelancers (both copywriters and designers). Scope to include all content such as: thought leadership, whitepapers, case studies, social posts, digital copy, campaign messaging, SEO, etc. Our culture is fast-paced, ambitious and purposeful, and we are looking for a responsive and nimble thinker that can collaborate and roll up their sleeves to get the job done. If this sounds like you, apply now. 

• Draft and implement a new Content Strategy.
• Research and recommend needed content to support business objectives based on audience.
• Outline and plan for targeted content needs.
• Draft and publish content by target audience.
• Manage additional content being created by freelancers.
• Keep personas updated and fresh.
• Stay aware of changes within industry and able to adjust plans accordingly.
• Police branding standards, voice, essence in all content. Collaborate with overall marketing and executive team.

Experience:

• Bachelors Degree- Preferred Marketing, English or equivalent.
• 4-6 years in a Content Marketing capacity
• Proficient with Google
• Experience in persona and journey mapping
• Strong customer focus and customer service skills
• Experience presenting to C-level executives
• Excellent communication, interpersonal and organizational skills
• Demonstrated experience managing large, complex accounts or projects
• Experience describing and documenting project or client requirements
• Must be detailed oriented with a concern for quality expressed by continually initiating system and process improvements
• Strong management skills based on several years of experience, including people development and team building
• Superior consulting, leadership, management, interpersonal and mentoring skills
• Experience working with copy and design freelancers

about Randstad:

Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential. We do this by combining the power of today’s technology with our passion for people. We call it Human Forward. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions, including Recruitment Process Outsourcing, Managed Services Programs and  outplacement. Randstad is active in 38 countries around the world and has top-three positions in almost half of these. In 2018, Randstad had on average 38,820 corporate employees and 4,826 branches and Inhouse locations. In 2018, Randstad generated revenue of € 23.8 billion and holds the world’s number one position in its industry since November 2018. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.

Get to know us and find out "What More Could You Do" at Randstad. For more information, please contact Amy.jump@randstadusa.com