Senior Manager, Content Marketing
Location: Houston, Texas US
Notice
Job Number: 27981
Workplace Type: On-site
Employment Type: Full Time Associate
Position Title: Content Marketing Sr. Manager
External Description:
Position Objective
The Senior Manager, Content Marketing helps to lead Randstad’s Inbound & Outbound content marketing efforts within the U.S., including its LOBs. In this role, the successful candidate will lead the ideation and tactical execution of content development specific to our talent and customer acquisition efforts while overseeing Randstad’s daily publishing operations for all work done for both the talent and client facing content. The successful candidate will use their superior knowledge of Randstad’s solutions and services combined with the innovativeness of a writer and the practical focus of an operations manager to ensure all content adheres to our brand voice, guidelines, tone and quality standards.
The Senior Manager also drives the writing processes for our internal teams while managing the relationship with our preferred writing agencies. The Senior Manager also works in tandem with the VP of Digital Marketing to help execute the company’s overall content strategy which includes the creation, delivery, and execution of content for each level of the funnel and stage of the buyer’s journey.
- 4 Year / Bachelors Degree
- 5 - 7 years
- Experience in using on and offline content to support strategic organizational objectives.
- Proven ability to create a content strategy that drives business results
- Strong understanding of best practices for using content as a customer acquisition channel.
- Ability to think with a digital-first mindset
- Ability to work both strategically and tactically in a fast-paced environment
- Adaptability and resilience required: able to adjust to changes/priorities and remain productive under pressure
- Data-driven decision making
- Strong understanding of new media
- Managing others successfully
- Exceptional ability in copywriting and editing
- Proficiency in English
- Exceptional writing/editing/communication skills, with deep knowledge of AP Style
- Working knowledge of online platforms like Hubspot & Kapost
- Deep knowledge of various communication platforms: video, digital, web, mobile, content, and social
- Highly analytical and experienced in developing content that performs
- Experience with automation tools is a plus
- Exceptional writing/editing/communication skills, with deep knowledge of AP Style
- Comfortable in a small team environment
- Excellent communication and presentation skills
- Ability to create internal buy-in for content marketing programs, sell ideas and create cross-functional alignment
- Strategic thinker
- Enthusiastic and energetic team player a must
- Must be detailed oriented with a concern for quality expressed by continually initiating system and process improvements
- Continually seek to innovative and introduce breakthrough ideas, approaches and solutions with communications
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Location_formattedLocationLong: Houston, Texas US