Marketing Manager- Demand Generation- Open to Remote
Location: Atlanta, Georgia US
Notice
Job Number: 27530
Workplace Type: On-site
Employment Type: Full Time Associate
Position Title: Marketing Manager
External Description:
This role is solely focused on executing our enterprise lead gen strategy using all of the current resources including our Account Based Marketing platform, DemandBase. This role is also heavily involved in the campaign creation, nurturing, automation, and segmentation of prospects and clients. They will also resides as the DemandBase system expert for the entire Marketing Department. This role works closely with product marketing, campaign management and the marketing automation teams to report back ROI and revenue growth potentials.
Key functions:
- Own the lead generation process as part of the overall Digital & Demand Gen strategy
- Develop ABM campaigns from beginning to end and report back on insights
- Drive and track funnel metrics
- Measure, analyze and report on current campaigns
- Manage list segmentation of MQLs, SQLs and MA opportunities
- Investigate new channels, strategies through constant iteration and test assumptions
Key assets:
- strategic thinker
- expertise in demand gen, content, campaigns, and personas
- ABM experience, preferably demand base
- Understanding and history of working in Hubspot
- CRM / Sales experience
- Understanding and usage of analytics
- Digitally savvy person
- Data curious mindset
- Must love the science of marketing
Education
- 4 Year / Bachelor Degree preferred Emphasis: Marketing, Digital, Business
Experience:
- 3 -7 Years Lead, campaign, ad, or demand generation experience
- 1-3 Years Digital marketing via Hubspot / CRM systems
- Staffing industry experience a plus
Get to know us and find out "What More Could You Do" at Randstad.
Equal Opportunity Employer: Minorities/Women/Veterans/Disabled
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
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Location_formattedLocationLong: Atlanta, Georgia US