Digital marketing Sr. Manager
Location: King of Prussia, Pennsylvania US
Notice
Job Number: 31769
Workplace Type: On-site
Employment Type: Full Time Associate
Position Title: Digital Marketing Sr. Manager
External Description:
Objective
The Senior Digital Marketing Manager is a Managerial position that is responsible for leading the digital marketing strategy for both B2C and B2B. The Senior Digital Marketing Manager will exercise discretion and independent judgment with respect to matters of significance that are directly related to the management and operation of the business.
We are looking for a senior digital marketing manager to help lead the digital marketing strategy for both B2C and B2B. Our ideal candidate understands the full digital marketing landscape and how the digital channels work together to support business goals and drive KPIs. You have at least a few years of hands-on experience managing SEO and at least a solid working knowledge of SEM and Display. In this role, you’ll balance being hands on and managing agencies so experience with both is a bonus. This candidate will need to be able to see the big picture, all the way down to the day-to-day details of executing campaigns. Not only are you skilled at working with data, you’re able to provide the “so what” behind data. We are looking for someone to help tell the story behind the numbers, the actionable next steps, and why other teams should care. A balance of creative and technical skills is needed to excel in this role.
Duties and Responsibilities
- Optimize, analyze and grow existing digital marketing channels (SEO, SEM, and Display), and identify, evaluate and recommend new opportunities to drive traffic and conversions.
- Work with stakeholders to create web channel plans in support of integrated cross-channel marketing programs and ad-hoc campaigns for both B2C and B2B.
- Work with agency partners and cross-functional teams to execute all facets of campaign performance including planning, setup, analysis, testing, and optimization.
- Drive SEO roadmap for organic, local, and Google for jobs to continue channel growth and ensure projects get completed and meet requirements.
- SEO subject matter expert (SME) across web and marketing projects ensuring all web and mobile projects follow best practices and “do no harm” to SEO.
- Lead ASO for the mobile app.
- Plan and launch A/B tests for images and copy, landing page optimization, website, and other assets.
- Clearly define KPIs that align with business goals and measure and report across our digital channels and by campaign.
- Meet with global digital teams to drive innovation and knowledge sharing.
- Forecast paid digital campaign expenses by estimating monthly costs and reconciling discrepancies.
- Regularly provide reports, data-driven insights, and recommendations to relevant parties and tell the story behind the data.
- Research and analyze competitor advertising efforts.
- Proactively keep the teams up-to-date with the latest trends in digital marketing and algorithm and SERP change updates through education, sharing POVs, etc.
Education
- Min/Preferred Education Level Description
- Minimum 4 Year / Bachelors Degree
Work Experience
- Minimum Years of Experience Maximum Years of Experience Comments
- 5 7 digital marketing experience
- 3 hands-on SEO experience and experience with local SEO preferred
- B2C and B2B experience highly desired
- ABM experience a plus
Knowledge, Skills, and Abilities
- Experience with digital analytics tools (Google Analytics)
- Working knowledge of AdWords, Bing Ads & SEO practices
- Working knowledge of HTML, CSS, Javascript
- Strong organization and time-management skills
- Flexible and adaptive to constant change.
- Detail oriented with a commitment to high quality performance and production.
- Ability to work independently as well as a team member.
- Creative, high energy, innovative, proactive, and resourceful
- Experience with Hubspot a plus
- Ability to adjust communication style and message to fit audience
- Knowledge of digital marketing, campaign strategy and management, A/B testing, conversion optimization
- Proven track record of enhancing and growing programs for digital and bringing projects from inception to completion in a matrixed organization
- Experience working in an agile environment a plus
- Proficient using Google mail, calendaring and shared drives
Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential. We do this by combining the power of today’s technology with our passion for people. We call it Human Forward. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions, including Recruitment Process Outsourcing, Managed Services Programs and outplacement. Randstad is active in 38 countries around the world and has top-three positions in almost half of these. In 2018, Randstad had on average 38,820 corporate employees and 4,826 branches and Inhouse locations. In 2018, Randstad generated revenue of € 23.8 billion and holds the world’s number one position in its industry since November 2018. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.
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Equal Opportunity Employer: Minorities/Women/Veterans/Disabled
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.
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Location_formattedLocationLong: King of Prussia, Pennsylvania US